The San Francisco International Film festival

I developed this campaign around the idea that although this esteemed event features work from the “greatest cinematic minds in the world” we are all literally and figuratively in the dark. The theater space is made a level playing field by the silly nuisances we encounter when going to the movies.

 
The supremely lengthy title was condensed and shortened in keeping with that year’s cheeky brand strategy.
Primary image used on posters, programs, tickets and press passes.

Primary image used on posters, programs, tickets and press passes.

Supporting images used in bus shelters.

Supporting images used in bus shelters.